Graphic design and branding

I’ve been a graphic designer since 2010, when I graduated from Norwich University of the Arts and then began working for Arsenal Football Club.

Since then I’ve worked for agencies and a range of clients specialising in roles that include: 

• Being responsible for planning, managing, tracking and delivering all client work through the design studio, and resourcing appropriately.

• Managing the studio, and ensuring the smooth running of workflows and administrative processes.

• Responsible for briefing and distributing workload.

• Overseeing the creative work pipeline, allocating resources effectively.

• Ensuring projects come in on budget and scope.

• Taking client briefs, responding to client inquiries, keeping clients up to date with the progress of projects. It requires excellent customer service skills to manage client expectations.

• Reviewing work to ensure it is completed with accuracy and ensure high attention to detail.

• Driving the implementation of systems and processes within the studio to improve efficiency, profitability, job flow and output.

• Developing new creative ideas and strategies to improve agency efficiency and client servicing.

• Ensure creative goals are agreed upon to ensure clients’ ROI is met.

My previous and current experience includes:

• Being accountable for delivery and critical decision-making for every Arsenal matchday programme; for all deadlines in production of each issue (print runs of up to 21,000).

• Working across multiple projects and delivering each to deadline.

• Researching new design trends and direct redesigns, including Arsenal’s first team and international programmes.

• Digital graphics, such as social media, website banners, and experience with iPad magazine design.

• Responsible for a team and liaising with clients, printers and freelancers.

• Commissioning illustrators and coordinating photography shoots.

• Find and edit appropriate imagery; retouching.

• Accountable for reaching and keeping projects to budget.